In this context John Berger quoted, “It proposes to each of us that we transform ourselves, or our lives, by buying something more.This more, it proposes, will make us in some way richer – even though we will be poorer by having spent our money”. The purpose is nothing but increase the sales of the product in question. On this present day I can say that this word is the master of using the logic to serve its purpose. But now it touches every human being every day every time in form or the other. , If we look back, we will say that this word was scarcely used some 75 years ago. With changing times it changed its form and spread into print media, silver screen, neon sign boards, Internet etc. In the starting stages of advertising, it was no more than a black white message display board. It started showing consumers the difference between Worse-Bad-Good-Better-Best. With changing times, advertising and its original meaning changed. That offer of choices later became Advertising.

They started to offer choices and inform about new happenings to their customers. The only alternative left was to increase their sales.

A brief history of the word, Advertising: Though this word is has dictionary meaning before First World War, it started to gain importance only after First World War.Due to over-production as a result of massive mechanization after I world war, companies started looking for alternatives to meet their heavy machinery maintenance expenses.

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